Research post 4 – Colours & complimentary colours

Wednesday, June 3rd, 2015

Since I have been struggling with getting the colours right for my infographic, I thought it would be a good idea to do this research post.

According to this infographic, http://neomam.com/blog/what-makes-an-infographic-bad-and-how-to-make-it-better/ the things to avoid when using colour are as follows:

– Using rainbow colours
– Using bright colours unnecessarily
– Using colours that are too similar, with not enough contrast

This source suggests using a palette of three colours for the infographic, with potentially a couple of different shades of each. They suggest using neutral colours and colours that contrast – e.g. light and dark. When putting text against the background there should be enough contrast that the text can be easily read without straining the eye.

I have also found some useful information at this link: http://piktochart.com/pick-great-color-schemes-your-infographics/, some good points I found here are:

– Do not use more than 4 colours & stick to 1 or 2 main colours that are clear and bold, with the rest of the colours complimenting them (subtle and warm)
– When you feel tempted to use more colours, instead use different shades of your existing colours
– Use colours that fit with your content – e.g. brown for coffee – this adds more context to your content
– Draw inspiration from natural colours – wood, water, earth

This source suggests trying out online apps to find colour schemes and to match colours, one of which is: http://coolors.co/, which I am definitely going to play around with!

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