Archive for the ‘Brief 2 Research’ Category

Research post 5 – choosing the right font

Wednesday, June 3rd, 2015

The infographic below explains important things to consider when choosing fonts (open in new tab and click to zoom to make bigger):

The main points I took from this are:

– Stick to two fonts – one for the headings and one for the body text – make sure they are not too similar though, otherwise the audience can’t understand the hierarchy
– Know the personality of the font you are using as this affects its meaning
– Be careful with reverse type – e.g. typing light on a dark background – make sure the contrast is enough that it can be read easily
– Watch out for stray words left at the end of a paragraph on one line at the end – keep it all together in blocks
– Consider using older style figures for numbers – easier to read – pay close attention to this as the font of numbers goes easily overlooked.


Research post 4 – Colours & complimentary colours

Wednesday, June 3rd, 2015

Since I have been struggling with getting the colours right for my infographic, I thought it would be a good idea to do this research post.

According to this infographic, the things to avoid when using colour are as follows:

– Using rainbow colours
– Using bright colours unnecessarily
– Using colours that are too similar, with not enough contrast

This source suggests using a palette of three colours for the infographic, with potentially a couple of different shades of each. They suggest using neutral colours and colours that contrast – e.g. light and dark. When putting text against the background there should be enough contrast that the text can be easily read without straining the eye.

I have also found some useful information at this link:, some good points I found here are:

– Do not use more than 4 colours & stick to 1 or 2 main colours that are clear and bold, with the rest of the colours complimenting them (subtle and warm)
– When you feel tempted to use more colours, instead use different shades of your existing colours
– Use colours that fit with your content – e.g. brown for coffee – this adds more context to your content
– Draw inspiration from natural colours – wood, water, earth

This source suggests trying out online apps to find colour schemes and to match colours, one of which is:, which I am definitely going to play around with!

Research post 3 – The right amount of text

Wednesday, June 3rd, 2015

The main point to consider when creating an infographic is getting the right amount of text. An infographic shouldn’t be too wordy, as it defeats it’s purpose and hinders clear communication. According to you should aim to use images instead of words at every chance you have, as images create much more impact. says that infographics should SHOW NOT TELL. It is important to balance the text with images, and to convert text to images wherever possible. It is also important to try to avoid slapping paragraphs of information in the infographic as they will be overlooked/not read and the information will be wasted. This source also gives examples of how the text used should work with and be relevant to specific parts of the visuals. I am really focussing on this in my infographic as the information I need to convey is directly linked to certain parts of the body, which it will be pointed to.

Overall, I need to use as little text as possible, using images to convey meaning which should work in communicating my meaning clearly without adding paragraphs of text to explain what I want to convey.

Research post 2 – Composition

Saturday, May 30th, 2015

According to, and important thing to consider when creating an infographic is to leave some negative space, and not completely clutter your piece and covering the background. It says that allowing some of the background to show through helps the eye to organize the data presented. It is important to get this balance right though, as too much white space will leave the infographic looking unfinished.

The composition of the elements within the infographic should be balanced and aligned to allow the viewer to let their eyes take them through your information. When elements are messily arranged, it can be hard to know what to look at first.

This infographic shows some different layout styles when creating an infographic:

As my infographic compares two sides to a topic, I am drawn mostly to the comparison style. This source says that when comparing things in this way, the visuals have to be very strong, so that you get your point across – which is what I aim to do, particularly because I do not want to rely on text for people to understand the points I am trying to convey. This source also says that using a comparison layout works well if you have bullet-pointed information that you want to convey simply.

Rsearch post 1 – Visual Communication Examples

Wednesday, May 27th, 2015

After working through some more ideas and doing two more sketches for my potential layout, I have found some more infographic examples that I have found some inspiration in. They are posted below with their links and my explanations:

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I like the divide of light from dark in this image and I intend to do this with mine as it clearly shows negative versus positive. I don’t think I will use crisp white though as it looks a bit boring with no texture or colour. Retrieved from

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I love the idea of having the split down the centre of the person, I can half one half negative and one half positive and have my points aiming at different parts of the body. I also like the colours and the layers of the background in this one. Retrieved from

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I like how this points to the brain but it probably isn’t clear enough which part of the brain is affected. This is why I think it might work better and be more visually interesting to have the whole body, rather than the brain like I originally planned. Retrieved from

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I like the levels of this and how it gets deeper into the information. It is a bit too wordy though. Retrieved from

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I love this idea of having the text in the shape of the head. This could be something I could try out with the outline of the body or the brain. Retrieved from